E-commerce vision & design for passionate businesses

Your passionate about your business but you are not feeling so passionate about your online shop.

You want to take your business to the next level but feel like your webhop is holding you back. Sound's like you?

Then the e-commerce vision & design package is perfect for you!  Shopify has become my go-to e-commerce platform I now use it for all of my ecommerce clients, you won't regret using this fantastic online shop platform!

Thoughtfully designed process to get to know your business through & through.

What you’ll gain:

Together we look at your current e-commerce site, your customers, your story, your competition and your future business goals. I then craft you a clear vision and creative webshop that is based on strategy, storytelling and your own magic to capture your customer’s heart.

A full analysis of your current online shop, using heatmaps, customer surveys and other tools to get to the heart of what works and what needs improvement. Don’t worry if you are just starting out and don’t have an e-commerce site yet, we can look at competitors online shops and through in-depth questions, we will get all the information we need.

A beautiful yet very strategically designed webshop that speaks directly to your ideal customer and gets them to buy, including the following:

A comprehensive ecommerce strategy and vision.
Domain name advice/setup/support at the beginning of the project
A sitemap
Online shop priority guides
Online shop wireframe
A Shopify webshop that works on mobile, tablet & desktop*
A comprehensive video tutorial on how to use your new online shop
Launch assistance which includes:
   Your webshop transfered to your account
   Soft launch to ensure all the elements are working before your big launch
Set of up to 6 social media icons 
Profile template designed with Canva for Facebook, Twitter, Instagram & Pinterest**

*Shopify subscripton required
**All eps, png, jpeg and pdf files provided to best support your business as it grows

Timeframe: From 12 weeks

Brand identity & website made easy

Book your free discover and strategize call

Pay your deposit and secure your spot

Receive your online shop workbook, during this time I will also do a full analysis of your current webshop.

The in depth and collaborative design process begins!





“Before working with Kirsty I felt afraid that my input into the project was going to get lost. But after getting to know Kirsty, I felt like I could trust her, she is good at what she does and she listened closely and understood what we wanted." 

— Yvette Caprino, Happy Tails Dog Hotel & Daycare

“I enjoyed the entire experience, from the moodboard to the final design. It was great to see it evolve into the beautiful end result. The service was warm and very professional resulting is a refreshing and modern design. I received loads of compliments on our logo and business cards. All in all working with Kirsty was enjoyable, warm and understanding." 

— Yvette Caprino, Happy Tails Dog Hotel & Daycare



Payment can be made in Euro's or US dollars.

due with a signed agreement to book your spot

second payment of 25% due on project start date
final payment of 50% due prior to your site launch

*Dependant on customers needs, individual proposal given. Excluding Shopify subscription.
Full terms can be found on the proposal and contract.

Your investment for a online shop you and your ideal customers LOVE starts from €6000*

Combine this with brand identity vision and design package and get a €200 discount!

Let's get started

Book your slot today to reach your perfect customer, enticing them to book your services and purchase from you.

How does it work?

My process is thoughtfully designed to get to know your business through and through.

Understand, strategise, create and deliver.

 It is divided into six phases:

Welcome Phase - I get to know you!

First things first, I’ll send a Online Shop Discovery Workbook over your way so that I can get to know you, but more importantly I’ll learn all about your business and your perfect customer. You know your business the best and helps you dig deep into what you do and who your customers are. This helps me design with them in mind!

Discovery phase

Prior to any sketches or design, I like to focus on arguably the most important step in my process – research, where I get to know every nook and cranny of your business. We’ll chat about your business one-to-one and discuss in detail what you have filled out in your Webshop Discovery Workbook. Depending on your visit rate to your webshop, I will set up heatmap tracking on your webshop. I will also give you a testimonial questionnaire so you can ask your customers for useful testimonials. Alongside analysing your Google Analytics and using any other suitable analytic method to thoroughly assess your online presence.

Interpret & strategize

Next up, I’ll translate your workbook into a comprehensive comprehensive website strategy and vision document that outlines your webshop as well as a sitemap and priority guides. All this research is before I start creating wireframe, to make sure we’re on the same page prior to wireframe creation. 

Content, content, content

I use a content first webshop design method, so once we have your online shop vision and strategy in place you receive a bespoke webshop content workbook to fill in. If you want to use a copywriter at this stage I can recommend a selection of talented copywriters to help you get your copy spot on.


With an approved online shop vision and your content to hand, I begin creating wireframes. You will be able to read and click through a functioning version of your online shop.

Design - the fun begins!

Next up, is the most fun part of the process - Design! Your website comes alive with a design that complements your brand identity, tells your story and invites customers to engage and purchase from you. Your online shop will definitely be individual and help you stand out from the crowd.

Online shop presentation

We’ll set a time to review the carefully designed and curated online shop together. I’ll walk you through the entire presentation, so you have a thorough understanding of the rationale behind the design. This is the fun part — seeing your fresh new webshop for the first time!

Spread the word

Following the approved online design, I’ll translate your new look into a usuable social media profile Canva template*. I’ll make sure your brand is consistent across all platforms!

*I can also provide this is Photoshop or Illustrator if you prefer.

Package & Deliver

Once everything is approved your Shopify shop will be transfer to your own account and ownership, and you will receive all of the files and tools needed to successfully launch your online shop into the world. We will first do a soft launch to ensure all the elements are working before your big launch. I will be there to support you in the future as your brand & online shop continues to evolve with exclusive services just for existing customers.

Let's get started

Book your slot today to reach your perfect customer, enticing them to book your services and purchase from you.

Why Shopify is the best e-commerce platform

Shopify is a dedicated, built from the ground up, e-commerce platform that is super easy to use, with an intuative user interface and packed full of features to help you to sell. Features I love about it are:

Shopify Point of Sale
Uses cutting edge technology
Versatile payment processing systems
Sell across multiple channels, inlcuding Amazon & Facebook
Useful analytics and reports
User friendly checkout process
It is constantly updated and improved

Tell me More about shopify