It depends on your needs but in general, I use Showit for service-based businesses and Shopify for a larger product-based e-commerce website. I have chosen to work with these because they are easy to use for my customers and offer the most features versus value for money.

Showit is a drag-and-drop builder that takes the pain out of WordPress. You have all the great functionality and capabilities of WordPress but with a super simple creative interface. Here is an article where I explain more about why I use and love Showit.

Shopify is my go-to e-commerce platform that I use for all my e-commerce customers. Here is a link to an article where I go through all of the things that my customers and I love about Shopify and why it will make your life as an online shop owner easier.

Here at Create & Cultivate, I build our brand and website packages using the One Concept Approach which, if you’ve ever worked with a previous designer, might be a bit confusing or foreign. Read below to get a better sense as to why this method is the only way I choose to build brands and websites.

When it comes to designing a logo, it’s been industry standard that designers deliver multiple concepts to their client. When this happens, inevitably the client will always pick their favourite, bringing personal preference into the design process. The problem with this is as the designer, we are not only creating a brand for our client, we are creating a brand for our client’s target market. It does no good for a client or their business to love a logo that is not effective with their audience and doesn’t meet their commercial goals.

To bridge this gap, a strong foundation is key and so I always start every project off with a full consultation. Clients are then given a in-depth workbook and one-to-one call. Thorough market research is done to determine the client’s target market, age range, trends and competitors. A brand strategy and vision is then presented and approved before concept development begins. This way everyone’s on the same page, right from the get-go. From there, we start building the brand and website working with one comprehensive concept that meets all the necessary checkboxes. This approach allows me to merge key goals that fit the client’s niche as well as appeal to their own unique brand passion, delivering a fully comprehensive service that ensures the greatest value for the clients business needs.

Content-first web design is where the actual content is used in the design mockups and not placeholder content such as ‘lorem ipsum’ text. This enables me to design sites that are better tailored to your brand and website strategy that we determine at the beginning of working together.

The content-first approach in web design focuses on storytelling, it makes the design the tool to tell the story and not the main focus in itself. We end up with a website that gives a better user experience for your customer.

The sitemap helps us visualize the structure of your website or online shop — its information architecture—before we build it.

A priority guide contains content and elements for a website page, sorted by hierarchy from top to bottom and without layout specifications. The hierarchy is based on relevance to users, with the content most critical to satisfying user needs and supporting user (and business) goals higher up.

A website wireframe is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. The purpose is usually being informed by a business objective and a creative idea. The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together. The wireframe lacks typographic style, colour, or graphics since the main focus lies in functionality, behaviour, and priority of content. In other words, it focuses on what a screen does, not what it looks like

Canva is a free online graphic design tool that is easy to use and accessible to all. However if you use Adobe Illustrator or Photoshop I am more than happy to make the templates in those formats too.

Yes. It depends on which package you choose:

Your Showit website comes with a monthly hosting fee (can be paid yearly too) but you will need to buy your domain name separately (I recommend for domain names). See more about Showit pricing here.

Your Shopify website comes with a monthly hosting fee (can be paid yearly too) but you will need to buy your domain name separately. See more about Shopify pricing here.

Your business cards and any additional marketing materials will cost extra to be printed. The price will vary based on your paper quality and the amount you order.

Payments are broken into three. To book your project, I require a 5% retainer. When your projects start the next 25% is due. The final payment of 50% is due prior to your site launch or brand launch. I understand the huge investment it takes to build and grow a business, so in certain cases, four payments can be made over 8 weeks.

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